Salesforce Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Salesforce Marketing Cloud has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the seventh consecutive year. It was evaluated for Salesforce Marketing Cloud Engagement, powered by Data Cloud for Marketing, Personalization, Intelligence, and Loyalty Management.
Why it matters: Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format, and content of interactions through the analysis of customer data, audience segments, and offers. MMHs are foundational for multichannel marketing, customer journey orchestration, and next best action programs.
Innovation in action: To drive growth through lasting relationships, Salesforce Marketing Cloud can help marketers build personalized, customer-driven experiences by:
Salesforce perspective: “Today’s customer expects one-to-one personalized experiences across every channel — ads, email, mobile, web, social, in-person, speaking with a sales rep, service agent, advisor, clerical staff — you name it,” said Stephen Hammond, EVP and GM of Marketing Cloud. “We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to use data, AI, and automation to deliver more relevant and consistent personalized experiences across every channel and department.”
Customer perspectives:
Gartner, Magic Quadrant for Multichannel Marketing Hubs, 23 October 2024, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter. The report was titled as Magic Quadrant for Multichannel Campaign Management in 2017. 
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